MYTH OR MARKETING? Does Cocoa Butter REALLY Prevent Stretch Marks?

sheamoistureWe’ve all heard several myths and wives tales that correlate with pregnancy.  Hearing ones like “if you’re carrying low it’s a boy” or “having acne means it’s a girl” stay categorized as a myth otherwise, it would be credited as a fact.

My husband who is a nurse and is currently studying for his nurse practitioner license taught me a long time ago that unless a claim has been proven in a clinical double-blind study or researched by a non-biased company, it more than likely is a false claim or a hyped up gimmick.

Case In Point:

There is no proven scientific fact that cocoa butter prevents stretch marks from occuring during pregnancy.


For the life of me, I can’t understand why people assume that a $7 dollar cream will prevent something that companies and brands have spent millions of dollars and time on trying to find a “miracle cure” for.  Using cocoa butter to prevent stretch marks is more than just a myth, it is a marking ploy to rank up sales in hopes of deceiving expectant moms with false claims. It also makes me bananas when companies use celebrities to endorse their products when not only is the product ineffective, it makes people think that they too will have the same result.


Please don’t, Ali Landry…

The most well-known cocoa butter company, Palmer’s Lotion, contains ingredients such as propylene glycol, artificial fragrance and color, parabens, and mineral oil (derived from petroleum.)  All of these ingredients have been considered toxic in the cosmetic + skincare world and if that’s not disturbing enough, the full ingredient formula is not even listed on Palmer’s website. One site that sells the product line states under the warning label that it’s not safe for children, but apparently it’s ok for little Bebe on the way?

I’m not here to make expectant moms feel guilty or con them into buying a new expensive cream that “actually works.”  I’m here to tell you that stretch marks are genetic and there’s NO way you can prevent genetic destiny.  The best route is to keep your skin hydrated with something “clean” and easy, like olive oil or my current favorite, SHEA MOISTURE : Baby Healing Lotion with Frankincense, Myrrh, Shea, Chamomile and Argan Oil. *Please note, neither of these products will prevent stretch marks but it does keep your skin well hydrated and prevents itchy dry skin that is common with pregnancy and weight gain.

Dry skin is also accompanied with pregnancy because your baby can and does take so much from you, physically.  If the baby needs water or nutrients from your body, he/she will take it. The baby gets what it needs first, before your body does.  So if you’re dehydrated your skin is bound to be one of the first things to take a hit.  Drink up and lather up with lotion to prevent that!

I recently picked up the SHEA MOISTURE Baby Healing Lotion from Target and I am sooo in love!! There are several products within the Raw Shea, Chamomile and Argan Oil line, but the one I ended up buying was the lotion.  What’s amazing is that the lotion itself is so thick that it doubles as a body butter.  Sometimes when I put lotion on I have to put on several coats and my skin still doesn’t feel hydrated.  But with this lotion, it’s creates such a thick barrier of moisture on the skin that let’s you get away with only a pump or two.  Here’s the facts….


Doesn’t Contain:

NO parabens, phthalates, paraffin, gluten propylene glycol, mineral oil, synthetic fragrance/color, DEA (hormone disrupter), sulfates, or animal testing.


Shea butter, chamomile, argan oil, frankincense, myrrh, cocoa seed butter, mango seed butter, nut oil, primrose oil, vitamin E, and honeysuckle.

With that being said, this lotion smells amazing!! I absolutely cannot wait until fall comes around and I can enjoy it even more with a yummy latte on a cold day.  It smells so warm and sweet, almost like the ever-famous Burberry perfume.  Bonus: because the lotion is scented with natural plant and oil extracts, it acts as a WONDERFUL perfume scent as well!

Here is the link to order and don’t be afraid to try the oil with it either, it makes for a wonderful “at home” spa treatment!



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